Shaadi.com has been India's most trusted matrimonial platform for over 25 years. Founded in 1997, it holds a database of over 35 million profiles — the largest of any Indian matrimonial site. But in 2026, is it still the best option, or have newer platforms overtaken it?
This review is based on the app's features, its App Store India pricing and how it fits what Indian users want. Here's the honest verdict.
What makes Shaadi.com different from dating apps
Shaadi.com is not a dating app. It's a matrimonial platform — the distinction matters enormously. Where Tinder or Hinge optimize for casual interaction, Shaadi is built specifically for people seeking marriage. Profiles include family background, caste preferences, horoscope details, and income brackets. The entire infrastructure is designed around Indian family expectations of a "good match."
This makes Shaadi powerful for its intended purpose and completely inappropriate for casual dating. If you're not looking for marriage specifically, this is not the platform for you.
Scoring Shaadi.com across 6 categories
How Shaadi.com performs across Indian cities
Shaadi.com pricing — what the plans actually include
| Plan | Price (App Store India) | Contact members | Messaging | Best for |
|---|---|---|---|---|
| Free | ₹0 | Limited | ✗ | Creating a profile and browsing |
| GoldStart here | ₹5,200 for 3 months | ✓ | ✓ | Most families |
| Diamond | ₹6,900 for 6 months | ✓ | ✓ | A longer search |
Gold (₹5,200 for 3 months on the App Store in India) is enough for most families. Diamond (₹6,900 for 6 months) costs less per month if you expect a longer search. Shaadi.com also runs website offers and assisted plans, so check the price in the app or on the site before paying. Not sure it is worth it? See Shaadi.com vs Jeevansathi.
Shaadi.com vs Jeevansathi — which is better?
| Feature | Shaadi.com | Jeevansathi |
|---|---|---|
| Database size | 35M+ profiles | 15M+ profiles |
| Free tier | Limited | Limited |
| Entry paid plan | Gold ₹5,200 / 3 months | Pro Lite from ₹1,699 |
| Best region | Pan-India | North India |
| UI quality | Average | Average |
| NRI matching | Excellent | Good |
| Verification | Strong | Strong |
Our recommendation: start with Shaadi.com for its larger database. If you're primarily looking in North India and want to save on cost, add Jeevansathi as a secondary platform.
Frequently asked questions
Ready to find your match on Shaadi.com?
India's largest matrimonial database. Create a free profile and browse matches before committing to Premium.
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